About us

Our story

At Fjord and Fuji, we cherish the balance between contemporary innovation and traditional elegance. Our philosophy centres on timeless pieces that blend modern design with heritage aesthetics. Each product offering embodies this harmony; refined simplicity with a feeling of effortlessness, Fjord and Fuji celebrates subtlety, providing products that enhance your space with timeless sophistication.

Our mission

At Fjord and Fuji, our mission is to celebrate the richness of global craftsmanship and design by sourcing homeware pieces from artisans and creators across the world. We believe in uniting diverse influences to offer timeless and distinctive homeware that tells a story. With every collection, we aim to connect our customers with high-quality creations that embody both beauty and purpose, ensuring that each piece brings a unique character to your space while honouring its origins.

Our pledge

At Fjord and Fuji, we aspire to be a conscious presence beyond just a homeware brand. Our mission is to curate timeless, quality products that defy fleeting trends. We recognise the responsibility in every decision, from design to packaging, and are committed to balancing minimal environmental impact with ensuring timely and intact delivery. By sourcing and crafting products with care, we aim to make a lasting, rational and responsible contribution to the world of e-commerce.